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  • Writer's pictureNikki Obrien

Huzzah! You've launched a podcast, now what?

If you've recently launched a podcast, firstly congratulations! Babe – you did it!! You deserve to be celebrated; you've created an epic podcast that delivers value to your listeners. You've published it on all the major platforms, but now what? How do you get your podcast out there so you can grow your audience and gain more exposure for your business?

Luckily, there are many ways to promote your podcast so you can grow your audience and get more exposure for your business. Keep reading to learn about some of the most effective methods for promoting your podcast.

The avenues and ways you can promote your podcast episodes are endless, but here are a few key methods that have been effective:

Social Media Channels

As a podcaster, you likely already have a strong presence on social media (remember quality over quantity here always!) this is a great way to start promoting your new episodes and getting the word out. Create engaging posts with eye-catching images and copy that speaks to your target audience. Make sure to include a link to your episode so people can easily listen. Be sure to include key points or quotes from the episode that leave your audience hooked and wanting more.

Email Lists

If you have an email list, this is a great way to promote new episodes and drive traffic back to your website or blog. Include a short description by highlighting the key takeaways or quotes from the episode in your email and break up the text with graphics or giphys so it is easy to read. Having an engaging subject line so people will actually want to open them is also a must – succinctly describe the problem you’ve solved in this podcast episode so it is a no brainer for them to click through and listen.

Guesting on Other People's Podcasts

This is a great way to get exposure for both you and your podcast. When you guest on another person's show, they will typically promote the episode across their channels which will help increase awareness of your show. Make sure you prepare in advance and come up with thoughtful discussion topics and valuable insights that will add to the conversation (and give value to their audience).This is also a great opportunity to build relationships with other podcasters in your industry an essential part of longevity and reducing the instance of pod fade.

Transcribe the Podcast Audio If you want to make your podcast episodes even more accessible, you can transcribe the audio into text format. This is especially helpful for people who prefer to read rather than listen or for those who are hearing impaired. You can post the transcript on your website along with a link to the audio. You can also share excerpts from the transcript on social media or in your email newsletter. A game changer for re-purposing content! Run a Listener Competition A great way to increase engagement and listenership is to run a competition. This can be something as simple as asking people to leave a review on iTunes or share the episode on social media for a chance to win a prize. This works best run over a 2-week period and with a substantial prize up for grabs, ensure you capture their email address when they are entering and ask them to share an episode with a friend for an extra entry. Be creative and have fun with it!

Submit your Podcast to Directories

If you’re an Australian podcaster submitting your podcast to Great Australia Pods will not only help your SEO but also help you reach podcast enthusiasts on the lookout for fresh new content. There are many websites and directories that list popular podcasts. Submitting your show to these can help increase your visibility and attract new listeners. You can also submit your episodes to review sites or blogs that focus on podcasts. This is a great way to get exposure and generate buzz for your show.

There are many ways you can promote your podcast episodes for greater exposure. Utilize social media channels, email lists, guesting on other podcasts, and more to get people listening to your show and talking about it. The more exposure you get, the more likely you are to grow your audience and achieve success with your online business goals. Get creative and try out different tactics to see what works best for you and your show. And most importantly, have fun! Podcasting is a great way to connect with people and share your message with the world.


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